You wrote the book. Now what?

Paid speaking

Your book is not your keynote.

Please do not stand on a stage and walk people through Chapters 1 through 9. Your book contains ideas, stories, frameworks, a point of view and a problem you understand deeply. The goal is to pull the big idea out of the book and turn it into a conversation organizations want their audiences to hear.

• The problem behind the book
• The audience that needs it
• The big idea and the outcome
• Why an organization would pay to bring you in

Your book establishes authority. Your speaking offer gives that authority somewhere to go.

Consulting

What happens after the applause?

A company hires you to speak. You teach. You tell stories. You introduce your framework. And the leadership team realizes: we actually have this problem. Now what? Do you pack your bags and go home? Sometimes the speaking engagement is only the beginning of the conversation. The problem you spoke about may require training, strategy, implementation or ongoing support.

You do not need 14 consulting offers. You need to recognize the opportunity sitting on the other side of the expertise you already have.

Bulk book sales

Let's stop depending on one reader at a time.

There is nothing wrong with somebody buying one copy on Amazon. We love that person. But what happens when the buyer is a company, a university, a conference, an association, a leadership program or an employee initiative? Now we are not talking about one book. We are talking about 100, 250, 500, 1,000 or more.

The question changes from "how do I get more people to buy my book" to "which organizations already serve people who need what this book teaches?"